When Australia’s #1 address in property, realestate.com.au, contacts you to shoot an ad campaign, you know that you’re ticking all the boxes. Whilst our online marketing ensures we are found by anyone needing real estate photography in Brisbane it’s our service delivery that brings repeat business and word-of-mouth referrals.
The 2021 brand campaign for realestate.com.au advertising on buses required a particular method for aerial photography. The deliverable was large TIFF format files that would be suitable for a variety of commercial applications. Commercial grade aerial photography was essential. Whilst we do sometimes hire helicopters for our aerial work in this case we were able to use the drone to cover the work that was in the brief.
This aerial photography shoot covered Brisbane to Bayside including Redland Bay, Woolloongabba, Balmoral, Hawthorn and Indooroopilly. The goal was to capture a suite of residential homes at height and locations that could be used in a variety of media placements.We kept the drone at around 40 metres because we wanted the running view – the aspect with the horizon in shot and kept it a bit lower to ensure good definition in the houses. The brief was also for less trees and more houses to work with the red markers used in their advertising – tricky when Brisbane suburbs are generally lush. We also needed to avoid recognisable landmarks to make the photos widely applicable to a range of situations.
The team at realestate.com.au were a pleasure to deal with. Clearly professionals who are used to getting the best in the market.
It was a nice feeling to see this shot taken in the wild. We’ve been in the business for many years now and have had some great opportunities through property photography. Whilst the residential is our mainstay service, these commercial projects that come along are always welcome and a delight for the team. Other highlights have included Emporium Hotel, the days we get to spend in helicopters over Brisbane and occasionally we can be found shooting luxury boats.